Real Campaigns. Verified Results.
The following case studies document actual campaign performance for confidential clients. Advertising metrics are supported by Meta campaign analytics. Revenue and sales figures are sourced from client-reported data.
These results reflect historical campaign performance and do not guarantee future outcomes. Results vary based on industry, market, offer, budget, and sales execution.
How a Confidential Home-Improvement Company Generated More Than $60,000 in Revenue From $902 in Meta Advertising Spend
Over 14 days, a strategic Meta Ads campaign produced 39 qualified homeowner leads, 7 closed projects, and more than $60,000 in attributable revenue from a $902 media investment.
7
Closed Projects
$60,000+
Attributable Revenue
66×+
Reported ROAS
How a Confidential Home-Improvement Company Generated More Than $38,000 in Revenue From $774.58 in Meta Advertising Spend
Over 27 days, a precisely managed Meta Ads campaign produced 26 qualified homeowner leads, 4 closed projects, and more than $38,000 in attributable revenue from a $774.58 investment.
4
Closed Projects
$38,000+
Attributable Revenue
49×+
Reported ROAS
How Softscale Reports Results
To maintain accuracy and transparency, the following reporting standards apply to all published case studies.
Platform Data
Advertising spend, campaign dates, lead totals, and platform-calculated acquisition costs are obtained directly from Meta campaign reporting.
Sales Data
Closed-project and revenue outcomes are based on information reported or confirmed through the client's sales records, CRM, or campaign-attribution process.
Revenue Definition
Revenue refers to gross project revenue associated with campaign-generated opportunities — not net income or profit.
Attribution
"Attributable revenue" means revenue associated with leads identified as originating from the campaign. Attribution depends on the quality of the client's tracking and reporting.
Confidentiality
Client names and identifying details are withheld under Softscale's client confidentiality standards. Screenshots may be anonymized to protect private information.
Results Disclaimer
These case studies document historical performance. They are not promises, guarantees, or projections. Results depend on many business factors outside advertising alone.
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