Simple Pricing That Scales With Your Advertising
Your monthly management retainer is based on your total advertising budget across the platforms we manage. We determine and implement the marketing services appropriate for your growth plan without charging separately for every individual service.
One Growth System. No Separate Service Fees.
Depending on your needs and growth plan, Softscale may manage and coordinate applicable services such as paid advertising, campaign strategy, creative development, landing pages, lead capture, CRM integration, lead follow-up systems, tracking, reporting, Google Business Profile support, local search visibility, and conversion optimization. The specific services used are determined by what is appropriate for your campaign and advertising budget.
Acquisition
- Google Ads management
- Meta Ads management
- Local Services Ads (eligible)
- Local SEO
- Google Business Profile
Conversion
- Website infrastructure
- Landing pages
- Lead forms
- Conversion tracking
- Call tracking
CRM & Pipeline
- Contact management
- Pipeline tracking
- Lead source attribution
- Calendar integration
Follow-Up
- Automated SMS/email
- Lead routing
- Appointment reminders
- Review request system
Management
- Strategy & planning
- Campaign optimization
- Performance reporting
- Ongoing adjustments
Reputation
- Review generation
- Review monitoring
- Response management
- Reputation tracking
These services are not individually priced packages or optional paid add-ons. They are determined by what is appropriate for your campaign and advertising budget. Read the FAQ
See What the Numbers Could Look Like
Adjust the numbers below based on your business. See how ad spend, cost per lead, appointment rate, closing rate, and average customer value affect the economics.
Interactive projection only. Results are estimates based entirely on the assumptions you enter and are not guarantees of future performance.
Monthly Advertising Budget
Budget Allocation
Cost Per Lead (CPL)
Example assumptions — change these to match your business.
Conversion Assumptions
Average Customer Value
Average revenue from one new customer or completed job.
Your Scenario
Your Projected Customer Journey
Meta
What Would It Take to Break Even?
What Happens to These Leads After They Come In?
See the CRM system they flow into — every lead, conversation, appointment, and pipeline stage in one place.
See the CRM They Flow IntoWhat Happens After You Move Forward
Onboarding Call
Same day or next day. We collect business info, access, service areas, offers, and assets needed to build your system.
Build & Connect
We set up and connect your infrastructure — ads, website, tracking, CRM, pipeline, calendar, follow-up, and reporting.
Launch
Once everything is tested and approved, your acquisition system goes live. Typical timeline after onboarding + access received.
If we're a fit, onboarding can happen the same day or next day, with typical implementation taking approximately one week after onboarding and receipt of required access. Onboarding FAQ
We Generate the Opportunity. Your Sales Process Helps Determine the Outcome.
A lead is an opportunity — not automatically a sale. Both sides have responsibilities. Learn the difference
Softscale Handles
- Advertising & campaign management
- Tracking & lead capture
- CRM & lead routing
- Follow-up infrastructure
- Landing pages & website
- SEO & GBP optimization
- Reporting & optimization
Your Team Handles
- Responding to leads
- Attending appointments
- Running estimates/consultations
- Following up with prospects
- Working opportunities
- Closing customers
- Keeping pipeline updated
Not Sure Which Tier Fits Your Business?
We'll review your goals, market, current capacity, and advertising budget to recommend the right starting point.
Build My Growth Plan