A Complete Customer Acquisition System For Local Contractors
Everything required to generate, convert, follow up with, and support qualified opportunities — built and managed for you.
90-day engagement — built and managed for the full 90 days
Recommended starting ad spend: ~$1,500/month
Designed to produce 50 qualified appointments in your first 90 days.
Book a Strategy CallWhat You're Actually Getting
Not vague marketing. Not disconnected services. A full installed system — with the exact components shown below.
Paid Acquisition
Generate a consistent flow of relevant homeowners entering the system.
- Meta Ads
- Google Ads
- Offer Development
- Creative & Messaging
- Video Ad Creative
- Campaign Strategy
- Service Area Targeting
- Conversion Tracking
Conversion Infrastructure
Turn homeowner interest into qualified booked appointments.
- Websites
- Landing Pages
- Lead Capture
- Qualification Systems
- Appointment Systems
- Conversion Optimization
- CRM & Lead Management
- AI Automations
Local Visibility
Make the business easier to find across local search and maps.
- Local SEO
- Google Business Profile
- Local Presence
- AI Search Visibility
Trust & Optimization
Build trust before the appointment and show what is actually producing results.
- Reputation Management
- Tracking & Attribution
- Lead Reactivation
- Appointment Reminders
- SMS Follow-Up
- Email Follow-Up
Every component is designed to help turn demand into qualified booked appointments.
How The System Produces Results
Four connected stages. One outcome: more qualified appointments.
One complete system. One outcome: more qualified appointments.
Clear Responsibilities. One Goal.
What We Handle
- Campaign setup and management
- Website / landing page infrastructure
- Lead capture and qualification systems
- Automation and follow-up systems
- CRM organization and routing
- Visibility and trust systems
- Tracking, optimization, and performance monitoring
What You Handle
- Capacity to take on additional business
- Ability to run estimates / consultations
- Ability to close qualified opportunities
- Maintain the agreed advertising investment
We build the opportunity infrastructure. Your team turns those opportunities into customers.
See How Ad Spend Translates Into Booked Appointments
Adjust your monthly ad spend to model the appointment volume your acquisition system is built to support.
Softscale's management fee is $6,000, paid upfront for the full 90-day engagement. The only variable here is ad spend — ~$1,500/month is a recommended starting example, not a fixed requirement.
Monthly Ad Spend
The only number you control.
Softscale's management engagement is a 90-day commitment with a $6,000 fee paid upfront at the beginning of the engagement. Advertising spend is separate and paid directly to the advertising platform.
Projected Appointment Volume
appointments / month
guarantee benchmark
At the baseline ad spend level of $1,500/month, the system is structured around generating 50 qualified appointments within 90 days.
$6,000 management fee paid upfront for the full 90-day engagement. Ad spend shown is a recommended starting example and is paid separately.
Appointment volume is modeled around your advertising investment. Softscale's management engagement is a 90-day commitment with a $6,000 fee paid upfront. Advertising spend is separate and paid directly to the ad platform — approximately $1,500/month is our recommended starting point, not a fixed requirement. The system is structured around 50 qualified appointments within 90 days, subject to agreed qualification criteria and guarantee terms.
50 Qualified Appointments In 90 Days
When the agreed advertising investment, service area, appointment structure, and qualification criteria are in place, we guarantee 50 qualified appointments within your first 90 days.
The system is structured to create consistent opportunities. We build and manage the machine so your team can focus on closing.
Qualification criteria, service area, advertising requirements, appointment definitions, and guarantee terms are established before launch.
Who This System Is Built For
Softscale isn't the right fit for every business — and we'd rather tell you that now than after you've invested. Here's where it makes sense.
This Is a Fit If
- You have real operational capacity — crews, estimators, or service bandwidth to take on more jobs
- You're doing $30k/month or more and want a controllable acquisition channel, not just referrals
- You can run estimates or consultations and close qualified opportunities when they arrive
- You're ready to invest consistently in marketing as infrastructure, not a one-off experiment
- You want exclusive, qualified appointments booked directly — not shared leads or clicks
This Isn't a Fit If
- You're already maxed on capacity with no room for additional appointments
- You want the cheapest possible leads regardless of quality or exclusivity
- You're looking for a one-off campaign rather than an installed, managed system
- You can't dedicate anyone to running estimates or closing the opportunities we deliver
- You expect results without an ongoing advertising investment
If you're on the left side, let's talk. We'll map your capacity, service area, and target appointment volume before anything is built.
Questions Before You Book
The honest answers to what most contractors ask before getting on a call.
Ready To Put The System To Work?
Let's map out your service area, capacity, and target appointment volume.
Book a Strategy Call