Question 1

What exactly does Softscale Marketing do?

Accepted Answer

Softscale builds and manages one connected customer-acquisition system for contractors and high-ticket local service businesses. Advertising is only one part. We connect paid acquisition (Meta Ads, Google Ads), conversion infrastructure (websites, CRM, AI automations, appointment systems), follow-up, local visibility, reputation, and tracking into one system that turns local demand into a predictable flow of qualified, in-person appointments.

Question 2

Who is Softscale Marketing for?

Accepted Answer

We work with established contractors and high-ticket service businesses that can handle additional customers, have meaningful customer value, have someone available to work leads, and want measurable acquisition with visibility into their pipeline. This includes flooring companies, roofers, HVAC, plumbing, remodeling, and other home-service and professional-service businesses.

Question 3

Who is Softscale Marketing NOT for?

Accepted Answer

We are not the right fit for businesses that want guaranteed revenue, cannot respond to leads, cannot fulfill additional work, expect marketing to completely replace sales, are unwilling to provide required onboarding access, or cannot fund advertising separately from the flat management fee.

Question 4

How do I get started with Softscale Marketing?

Accepted Answer

Book a free strategy call through our booking page. On the call, we'll review your goals, market, current capacity, and advertising budget to determine whether we're a fit and recommend the right starting point. If we decide to move forward, onboarding can happen the same day or next day.

Question 5

Do you work with businesses in my industry?

Accepted Answer

We work with 19 supported industries including flooring, roofing, electrical, epoxy, concrete, pools, remodeling, solar, HVAC, plumbing, painting, decks, legal, dental, insurance, car detailing, e-commerce, marketing agencies, and real estate. Check our Industries page to see if your industry is covered.

Question 6

Do you work nationwide or only in certain cities?

Accepted Answer

Softscale Marketing serves businesses across the United States. We are a remote/nationwide service provider and do not have local offices in every city. Our acquisition systems are designed to capture demand in your specific service areas regardless of where we are physically located.

Question 7

How much does Softscale Marketing cost?

Accepted Answer

Softscale Marketing charges a flat management fee of $6,000 for the entire growth system — regardless of how much you spend on advertising. The engagement runs for 90 days, and the $6,000 is paid upfront at the beginning of the engagement. Whether your ad budget is $1,500 or $60,000+, the management fee stays the same. There are no tiered retainers and no separate charges for individual services. Your advertising budget is paid directly to the ad platforms and is separate from the management fee. Visit our Pricing page for the full breakdown of what's included.

Question 8

Is advertising spend included in the flat management fee?

Accepted Answer

No. Advertising spend is separate from the $6,000 management fee. Clients pay advertising platforms such as Meta and Google directly through their own connected payment method. Softscale does not collect or hold the client's advertising budget.

Question 9

How much should I spend on advertising?

Accepted Answer

Your advertising budget depends on your industry, market, goals, and capacity. During your strategy call, we'll review your market and recommend an appropriate starting budget. Our interactive ROI calculator on the Pricing page can help you model different scenarios based on your own assumptions.

Question 10

Where does my advertising money go?

Accepted Answer

Your advertising budget goes directly to the advertising platforms (Meta/Facebook/Instagram, Google, etc.) through your own connected payment method. Softscale manages the campaigns, creative, targeting, and optimization, but the ad spend itself is paid directly to the platforms.

Question 11

Are there any hidden fees or setup charges?

Accepted Answer

No. The $6,000 management fee covers the building, management, and optimization of your entire acquisition system for the full 90-day engagement. There are no hidden setup fees, no separate charges for individual services, no tiered pricing, and no surprise add-on costs. Your only additional cost is the advertising budget paid directly to the platforms.

Question 12

Can I increase my advertising budget over time?

Accepted Answer

Yes. As your system produces results and your capacity grows, you can scale your advertising budget freely. Your $6,000 management fee stays the same regardless of ad spend — we'll help you determine when it makes sense to increase spend based on performance data.

Question 13

How fast is onboarding?

Accepted Answer

Onboarding can happen the same day or next day after you decide to move forward, depending on availability. During the onboarding call, we collect business information, service areas, offers, branding, and required access to platforms like Google, Meta, your website, and existing systems.

Question 14

How long does implementation take?

Accepted Answer

Typical setup time is approximately one week after the onboarding call is completed and all required access and assets have been provided. We build, connect, configure, track, and test your entire acquisition system during this period. Client delays in providing access can affect the timeline.

Question 15

What access do you need from me during onboarding?

Accepted Answer

Depending on your selected services, we may need access to your website/domain, Google Business Profile, Google Ads, Meta Business assets, Facebook Page, Instagram, existing CRM, calendar, tracking systems, and business information. We only request access that is actually required for your specific system.

Question 16

What happens after launch?

Accepted Answer

After launch, we continuously collect data, analyze performance, optimize campaigns, iterate on creative and targeting, and scale where the economics support it. The $6,000 management fee covers ongoing management for the full 90-day engagement, not merely a one-time setup.

Question 17

What if I already have a website?

Accepted Answer

We can work with your existing website if it meets conversion and performance standards. If improvements are needed, we may recommend updates or build conversion-focused landing pages to support your campaigns. We'll assess this during your strategy call.

Question 18

What if I already have a CRM?

Accepted Answer

We can integrate with your existing CRM or provide a fully configured CRM system as part of your acquisition infrastructure. During onboarding, we'll evaluate your current setup and recommend the best path forward for lead tracking, pipeline management, and follow-up automation.

Question 19

What does Softscale actually manage?

Accepted Answer

Softscale manages the infrastructure surrounding customer acquisition — paid acquisition, conversion systems, CRM, automation, appointment booking, local visibility, reputation, tracking, and ongoing optimization where relevant to the client. The services are components of one system, not separate products billed individually.

Question 20

Do you only run ads?

Accepted Answer

No. Advertising is one part of the system. Softscale also builds and manages the infrastructure that helps convert, qualify, follow up with, schedule, track, and strengthen the opportunities those campaigns create. Ads without the rest of the system lose most of the opportunities they generate.

Question 21

Do I need all of these services?

Accepted Answer

Not necessarily. The exact system depends on the company's current infrastructure, market, goals, and existing assets. Softscale uses what is necessary rather than adding tools for the sake of adding tools. We assess this during your strategy call.

Question 22

What services are included in the flat management fee?

Accepted Answer

The fee covers the management of one connected acquisition system, not a list of separate services. Depending on your needs, that may include demand generation (Meta and Google Ads), conversion infrastructure (websites, landing pages, CRM, AI automations, appointment booking), follow-up, local visibility, reputation, tracking, and ongoing optimization — all under a single $6,000 management fee for the 90-day engagement. The specific components used are determined by what is appropriate for your business and budget.

Question 23

Do you charge separately for individual services?

Accepted Answer

No. We do not charge separately for individual services or offer paid add-ons. Your $6,000 management fee covers the entire connected acquisition system — not the number of individual marketing services used.

Question 24

Do you manage Google Ads?

Accepted Answer

Yes. We manage Google Ads campaigns designed to capture existing demand, including search campaigns, keyword targeting, location targeting, conversion tracking, call tracking, landing pages, and campaign optimization. We connect ad performance to your CRM so you can see which campaigns produce leads and appointments.

Question 25

Do you manage Meta/Facebook/Instagram Ads?

Accepted Answer

Yes. We manage Facebook and Instagram advertising including audience targeting, creative testing, offers, campaign management, conversion tracking, retargeting, lead capture, and optimization. We connect Meta lead generation directly into your CRM with automated follow-up.

Question 26

Do you build websites?

Accepted Answer

Yes. We build conversion-focused websites and landing pages designed to turn visitors into leads and appointments. Our websites are built around clear offers, trust elements, qualification forms, and booking infrastructure—not just aesthetics.

Question 27

Do you do local SEO?

Accepted Answer

Yes. We improve your visibility in local search results through Google Business Profile optimization, service-page optimization, location pages, local citations, technical SEO, on-page SEO, internal linking, and review/reputation signals. Local SEO builds lasting visibility over time.

Question 28

Do you handle AI lead follow-up?

Accepted Answer

Yes. We build automated lead follow-up systems including SMS, email, missed-call text-back, lead nurturing, qualification, appointment scheduling, reminders, and escalation. Automation helps respond to leads quickly while they are still interested.

Question 29

Do you set up CRM and pipeline management?

Accepted Answer

Yes. We configure your CRM with pipeline stages, lead tracking, contact management, automation, calendars, attribution, dashboards, and reporting. You can see every lead, conversation, appointment, opportunity, and pipeline stage in one place.

Question 30

Do you manage reviews and reputation?

Accepted Answer

Yes. We build ethical review-request systems, response workflows, monitoring, and service-recovery processes. We do not use review gating, fake reviews, or incentives that violate platform policies.

Question 31

Do you guarantee leads, appointments, or revenue?

Accepted Answer

No. We do not guarantee specific lead counts, appointment counts, revenue, ROAS, or any particular result. Marketing results depend on many factors including market conditions, competition, ad spend, lead quality, sales process, close rate, and capacity. We build the system that creates opportunities; your team works and closes them.

Question 32

What is a lead?

Accepted Answer

A lead is a valid contact submission or connected call from someone who has expressed interest in your service. A qualified lead matches your industry, geography, revenue/capacity requirements, service need, and authority. We help qualify leads before they reach your sales team.

Question 33

What is the difference between a lead and a customer?

Accepted Answer

A lead is an opportunity—an inquiry from someone interested in your service. A customer is someone who has been won through your sales process. Marketing generates the opportunity; your sales process determines the outcome. You must respond to leads, attend appointments, run estimates, and close customers.

Question 34

How do you qualify leads?

Accepted Answer

We use qualifying questions in lead forms and funnels to identify the prospect's situation, intent, and timeline before the lead reaches your sales team. This helps distinguish serious buyers from low-quality inquiries and gives your team more actionable opportunities.

Question 35

Can I see where my leads came from?

Accepted Answer

Yes. Every lead in your CRM is tagged with its source—whether it came from Google Ads, Meta Ads, Google Business Profile, organic search, or another channel. You can see exactly which marketing channels are producing opportunities.

Question 36

Can I see my conversations with leads?

Accepted Answer

Yes. Your CRM includes a conversations inbox where you can see all SMS, email, and call interactions with each lead in one place. You can respond, follow up, and manage communications from a single system.

Question 37

Can I see my pipeline and appointments?

Accepted Answer

Yes. Your CRM includes a visual pipeline board showing every opportunity from new lead through closed won/lost, plus a calendar showing all booked appointments. You can see exactly where every prospect stands and what needs to happen next.

Question 38

What if my leads aren't closing?

Accepted Answer

If leads are not converting into customers, we analyze the data to identify where opportunities are falling out of the pipeline. This could be a lead-quality issue, a response-time issue, a sales-process issue, or a pricing issue. We work with you to identify and address the bottleneck.

Question 39

What if one advertising channel performs poorly?

Accepted Answer

We monitor channel performance continuously and reallocate budget toward the channels producing the best qualified leads and appointments. If a channel is underperforming, we optimize the targeting, creative, or offer—or shift budget to better-performing channels.

Question 40

Do I get access to a CRM system?

Accepted Answer

Yes. Every client receives a configured CRM system where you can see every lead, conversation, appointment, opportunity, and pipeline stage. You can track lead sources, manage follow-up, view reporting, and see exactly what your marketing is producing.

Question 41

How do I log into my client portal?

Accepted Answer

Clients can access their Softscale Client Platform at app.softscalemarketing.com using the credentials provided during onboarding. The portal is branded as Softscale and gives you access to your CRM, leads, conversations, appointments, pipeline, and reporting.

Question 42

Can I use the CRM on mobile?

Accepted Answer

Yes. The client portal is fully responsive and works on desktop, tablet, and mobile devices. You can view leads, respond to conversations, check appointments, and monitor your pipeline from anywhere.

Question 43

Can my team access the CRM?

Accepted Answer

Yes. We can set up additional user accounts for your sales team members with appropriate permissions. Each user only sees the data and features relevant to their role.

Question 44

How do I know your system works for my business?

Accepted Answer

We build measurable systems with tracking, attribution, and reporting built in. During your strategy call, we'll review your current pipeline, identify bottlenecks, and map out how the acquisition system would be structured for your specific industry and market. We don't guarantee specific results — we build the system, and your team closes the opportunities.

Question 45

Can I speak with a current client?

Accepted Answer

Yes. With permission from our clients, we can connect serious prospective clients with existing clients who have experienced our system firsthand. Ask us about client references during your strategy call.

Question 46

Will I get guaranteed results?

Accepted Answer

No. Results vary based on your industry, market, ad spend, sales process, close rate, capacity, and other factors. We do not guarantee identical outcomes. We build the connected system — the advertising, website, CRM, AI follow-up, and tracking — and your team converts the opportunities it generates.

Question 47

Is there a long-term contract?

Accepted Answer

The acquisition system is a 90-day engagement. The management fee is $6,000, paid upfront at the beginning of the engagement. Advertising spend is separate and paid directly to the advertising platform. There are no multi-month lock-in clauses beyond the 90-day engagement, and any continued partnership after the initial term is discussed as the engagement progresses.

Question 48

Can I cancel if I'm not satisfied?

Accepted Answer

Cancellation terms are outlined in your agreement. Because the 90-day engagement is paid upfront, we recommend letting the full 90 days run so the system has time to gather data, optimize, and produce meaningful results before evaluating performance. Marketing systems compound over time, and early results may not reflect long-term potential.

Question 49

What kind of support do you provide?

Accepted Answer

We provide ongoing management, optimization, and reporting as part of your engagement. You can reach out with questions about your campaigns, leads, pipeline, or system performance. We also monitor your system proactively and make improvements based on data.

Question 50

How often will I hear from you?

Accepted Answer

You'll receive regular reporting on your campaign performance, lead generation, and pipeline activity. The frequency and format of reporting is determined by your growth plan. You also have access to your CRM dashboard at any time to see real-time data.

Question 51

What if I already run my own Google Ads or Meta Ads?

Accepted Answer

We can take over management of your existing campaigns or build new ones from scratch. During onboarding, we'll audit your current accounts to identify what's working, what's not, and what improvements we can make. We do not discard successful campaigns unnecessarily.

Flooring Contractors

Roofers

Electricians

Epoxy Flooring

Concrete Contractors

Pool Builders

Remodelers

Solar Installers

HVAC

Plumbers

Painters

Deck Builders

Lawyers

Dentists

Insurance Agencies

Car Detailing

E-commerce

Marketing Agencies

Real Estate Agents

Everything You Need to Know

1Getting Started

2Pricing & Advertising Spend

3Onboarding & Implementation

4Services & What's Included

5Leads, Results & Expectations

6Client Portal & CRM Access

7Proof & Fit

8Contracts, Cancellation & Support

Still Have Questions?