COOKIE POLICY

Last Updated: June 20, 2026

WHAT ARE COOKIES?

This Cookie Policy explains how Softscale Marketing ("Softscale Marketing," "we," "our," or "us") uses cookies and similar technologies when you visit our website located at https://softscalemarketing.com ("Website").

Cookies are small text files placed on your device that help websites function properly, improve user experience, analyze traffic, and support advertising and marketing efforts.

By continuing to use our Website, you consent to the use of cookies as described in this Cookie Policy unless you disable them through your browser settings.

WHAT TYPES OF COOKIES DO WE USE?

Essential Cookies

These cookies are necessary for the Website to function properly.

They may be used to:

• Maintain security

• Process form submissions

• Enable website functionality

• Remember session information

• Prevent fraudulent activity

Without these cookies, certain features of the Website may not operate correctly.

Analytics Cookies

Analytics cookies help us understand how visitors interact with our Website.

These cookies may collect information such as:

• Pages visited

• Time spent on pages

• Device type

• Browser type

• Geographic region

• Referral source

• Website performance metrics

We may use analytics services including:

• Google Analytics

• Google Search Console

• Microsoft Clarity

• Other analytics tools

Analytics information is generally aggregated and does not directly identify individual users.

Advertising Cookies

Advertising cookies help us improve our marketing efforts and display more relevant advertisements.

These cookies may be used to:

• Measure advertising performance

• Track conversions

• Build custom audiences

• Deliver targeted advertising

• Perform remarketing campaigns

Advertising technologies may include:

• Google Ads

• Meta Pixel (Facebook and Instagram)

• Microsoft Advertising

• LinkedIn Advertising

• TikTok Advertising

• Other advertising platforms

These cookies may track activity across websites and devices.

Functional Cookies

Functional cookies help personalize your experience.

These cookies may remember:

• User preferences

• Form information

• Language settings

• Website settings

These cookies improve usability and convenience.

THIRD-PARTY COOKIES

Some cookies may be placed by third-party providers that help us operate our Website and Services.

Third-party providers may include:

• Google

• Meta

• Microsoft

• LinkedIn

• TikTok

• CRM providers

• Scheduling platforms

• Analytics providers

• Marketing automation providers

We do not control the operation of third-party cookies and recommend reviewing their privacy policies for additional information.

PIXELS, TAGS, AND SIMILAR TECHNOLOGIES

In addition to cookies, we may use:

• Tracking pixels

• Web beacons

• Conversion tags

• Scripts

• Session technologies

These technologies help us:

• Measure campaign performance

• Track conversions

• Analyze visitor behavior

• Improve marketing effectiveness

• Enhance website functionality

HOW TO MANAGE COOKIES

Most web browsers allow you to control cookies through browser settings.

You may:

• Delete cookies

• Block cookies

• Limit tracking

• Receive notifications when cookies are used

Browser-specific instructions can typically be found within your browser's Help section.

Please note that disabling cookies may affect certain Website functionality.

TARGETED ADVERTISING AND REMARKETING

Softscale Marketing may use remarketing and advertising services that display advertisements based on previous interactions with our Website.

These services may use cookies to:

• Show relevant advertisements

• Measure advertising effectiveness

• Build audience segments

• Improve campaign performance

You may opt out of certain targeted advertising programs through:

• Google Ad Settings

• Meta Ad Preferences

• Your device privacy settings

• Industry opt-out programs

DO NOT TRACK SIGNALS

Some browsers offer a "Do Not Track" (DNT) setting.

Because there is currently no universally accepted standard for DNT signals, our Website does not currently respond to DNT browser requests.

If industry standards change, we may update our practices accordingly.

CALIFORNIA RESIDENTS

California residents may have additional privacy rights under applicable California privacy laws regarding the collection and use of personal information.

For information regarding your privacy rights, please review our Privacy Policy.

CHANGES TO THIS COOKIE POLICY

We may update this Cookie Policy from time to time.

Changes become effective immediately upon posting the updated version on our Website.

The "Last Updated" date at the top of this policy will indicate when revisions were made.

CONTACT US

If you have any questions regarding this Cookie Policy, please contact:

Softscale Marketing
Operated by Ahmad Shatnawi
California, United States

Email: [email protected]